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商品編號: 9-707-566 出版日期: 2007/05/04 作者姓名: Bradley, Stephen P. 商品類別: Other 商品規格: 34p 再版日期: 2011/07/28 地域: 產業: Retail trade;E-commerce 個案年度: -
商品敘述:
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.
涵蓋領域:
Internet marketing;Computer networks;Internet
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